06 June 2024
Approaches and pitfalls to estimating avoided emissions
Rasa Rejali, Associate, and Tom Timmerman, Principal
Avoided emissions—the emission savings associated with a product or service compared to marketplace alternatives providing an equivalent function—can help advance a low-carbon economy and promote the development of low-carbon alternatives. Moreover, from a company perspective, avoided emissions assessments can help guide research and development efforts, promote brand image, and enable product differentiation for consumers. However, accurately measuring or estimating a product or service’s impact, whether positive or negative, is challenging due to the lack of a consistent framework for estimating avoided emissions and data limitations.
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